Trump Media Invests $2 Billion in Bitcoin, Doubling Down On Crypto Ambitions

By Mintesinot Nigussie
Published on 07/22/25

Trump Media and Technology Group (TMTG), the parent company of Truth Social, has made headlines with a substantial investment in cryptocurrency, acquiring approximately $2 billion worth of Bitcoin and related securities. According to sources, this move accounts for about two-thirds of the company’s $3 billion in liquid assets and reflects a strategic effort to build a “bitcoin treasury,” a concept gaining traction among companies seeking to diversify reserves.

In addition to the Bitcoin purchase, TMTG has allocated $300 million toward options linked to Bitcoin-related securities, with plans to convert these into spot Bitcoin when market conditions allow. CEO Devin Nunes explained the strategy as a step toward financial independence, aiming to protect the company from potential discrimination by traditional financial institutions. The investment is also intended to support the development of a utility token within the Truth Social ecosystem.

Following the announcement, TMTG’s stock price rose more than 5%, reflecting investor confidence in the company’s crypto ambitions. Sources say the acquisition aligns with the President Donald Trump’s broader push to influence U.S. cryptocurrency policy, including his recent support for the GENIUS Act, which establishes federal guidelines for stablecoins.