FSX Management has partnered with Habesha Meme to launch HM Plus, a new digital platform focused on providing entertainment news.

Habesha Meme is a well-known Ethiopian digital platform recognized for its humorous content that resonates with the Habesha community’s culture and experiences. The brand gained popularity through widely shared memes and relatable social media content. The launch of HM Plus marks a strategic expansion of Habesha Meme’s content offerings into dedicated entertainment news.

Under the partnership, FSX Management, a marketing consultancy and investment firm founded in 2020, will provide technology support and strategic guidance to assist Habesha Meme’s transition into a full-scale entertainment news organization. This includes developing and maintaining HM Plus’s website infrastructure, implementing content management systems to streamline publishing, optimizing site performance for high traffic, and integrating analytics tools to track audience engagement.

FSX Management views the partnership as part of its strategy to support local media ventures within Ethiopia’s growing digital sector. HM Plus will target both domestic and diaspora audiences with entertainment news and digital content.