ER Group Sets 2029 Strategy to Expand Across East Africa and Indian Ocean

July 20, 2026
By Mintesinot Nigussie

ER Group has unveiled a three-year strategic plan through 2029 that prioritises expansion across East Africa and the Indian Ocean while strengthening its position as a leading business group in Mauritius. The plan, presented to more than 450 senior managers and executives in Moka, forms part of the group’s wider 10-year strategy launched earlier this year and focuses on four priorities: improving profitability, strengthening sustainable development, expanding regionally and increasing shareholder value.

ER Group Chief Executive Officer Gilbert Espitalier-Noël said the group enters the new strategy period from a position of strength after completing several major initiatives. “We are closing this financial year as one of the country’s most profitable, skilled, and impactful groups. This gives us a strong foundation as we begin our new three-year plan,” Espitalier-Noël said.

The group’s previous three-year plan resulted in several milestones, including the creation of ER Group through the merger of Mauritian companies ENL and Rogers, the development of the 130,000-square-metre Moka Sports Centre, the establishment of the Telfair business district, and the launch of electric vehicle distribution through Axess. The group also opened La Réserve Golf Links, which was ranked among the world’s top 30 golf courses within three years of opening, launched its Sustainable Finance Framework, created a MUR 1 billion (approximately USD 22 million) Africa expansion vehicle and consolidated Beachcomber Group as a subsidiary.

ER Group, which operates across sectors including logistics, technology and energy, hospitality and travel, and finance, currently has operations or investments spanning 17 territories through businesses such as Beachcomber, Ecoasis, ER Aviation, Rogers Capital and Velogic. The new strategy places regional expansion at the centre of future growth, with East Africa and the Indian Ocean identified as priority markets. The group has already established a presence in Nairobi and aims to increase the share of revenue generated outside Mauritius to 28 percent by 2029.

Espitalier-Noël said the regional expansion strategy would build on Mauritius’ economic base rather than reduce its focus on the home market. “This expansion is designed as an extension of the Group’s strengths and of its conviction in Mauritius’ potential, not as a step back from the country. Our regional expansion builds on our Mauritian foundations,” he said. The group plans to focus its expansion on sectors where it has existing expertise, including logistics, technology and energy, hospitality and travel, and financial services.

Source: FSX Business News